Noah

Russia’s Top Movies: April 2014

Published: April 30, 2014

Like most places in the world, Russia’s silver screens are dominated by Hollywood’s global blockbusters. Russia’s film industry has struggled with the financial crisis, but is also capable of producing films that can occasionally compete locally with the American machine. Once a month, SRAS provides a lineup of the top five movies in Russia by box office take—with the official Russian-language trailers from YouTube and, for those Russian films on the list, links to our Russian film site.

Below are films listed with their English and Russian titles (note that they differ sometimes), as well as how much the film has earned over the calendar month.

 

1. НойNoah—$16.5m (in April; total $33m)

In Russian Bibles, Noah is known as “Noi.” The original Hebrew is “Noach.”

 

2.  Первый мститель: Другая войнаCaptain America: The Winter Soldier–$15m

American action films often do well in Russia, even those that feature, as they often do, Russians as the bad guys. In this instance, however, the marketers for the latest Captain America film have chosen to downplay the role of the Russian villain, changing the subtitle to the more vague “Another War” (Другая война).

 

3. Новый Человек-паук: Высокое напряжениеThe Amazing Spider-Man 2$9.4m

Although the film is being marketed in America with no subtitle, the Russian marketers, as they often do, have chosen to add a subtitle to the sequel. In this case, it emphasizes the role of the bad guy—“High Voltage” (Высокое напряжение).

 

4. ДивергентDivergent—$6.3m  

Here the Russian marketers have taken advantage of a single-word title that directly transliterates between the two languages.

 

https://www.youtube.com/watch?v=t3VpshmXwJk

 

5.  Рио 2—Rio 2—$5.5m (in April; total $26.5m)

Animated films often do well in Russia, even as dacha season starts to eat into box-office profits. The same is true for this new film about love birds in Rio de Janeiero (Рио де Жанейро).

About the author

Josh Wilson

Josh Wilson is the Assistant Director for The School of Russian and Asian Studies (SRAS) and Communications Director for Alinga Consulting Group. In those capacities, he has been managing publications and informative websites covering geopolitics, history, business, economy, and politics in Eurasia since 2003. He is based in Moscow, Russia. For SRAS, he also assists in program development and leads the Home and Abroad Programs

Program attended: All Programs

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