Третий лишний

Russia’s Top Movies: August 2012

Published: August 30, 2012

Like most places in the world, Russia’s silver screens are dominated by Hollywood’s global blockbusters. Russia’s film industry has struggled with the financial crisis, but is also capable of producing films that can occasionally compete locally with the American machine. Once a month, SRAS provides a lineup of the top five movies in Russia by box office take—with the official Russian-language trailers from YouTube and, for those Russian films on the list, links to our Russian film site.

Below are films listed with their English and Russian titles (note that they differ sometimes), as well as how much the film has earned over the calendar month.

 

1. Третий лишнийTed—$16.1m

This racy American comedy has changed its name for Russian markets to “The Third Wheel.”

 

2.  Неудержимые 2The Expendables 2—$14.1 m

The original film went to #1 in Russia when it was released in August 2010. Note the interesting translation—the heroes here have gone from “expendable” in English to “uncontrollable” in Russian.

 

 

3.  Вспомнить всеTotal Recall—$12.3m

This ’80s action remake has also taken some liberty with the title, which is now “Remember Everything.”

 

4.  Темный рыцарь: Возрождение легендыThe Dark Knight Rises—$8.9 m(in August; total $17.1)

Faced with a potentially troublesome translation of “Темный рыцарь восходит,” which could mean “The Dark Knight Rises” or “The Dark Knight Grows in Volume,” or perhaps “Темный рыцарь встает” (“The Dark Knight Stands”), the Russian distributors for the latest Batman installment chose to color outside the lines and render the title as “The Dark Knight: The Legend Returns,” pointing out that this a continuation of the previous film.

 

5. Ледниковый Период 4: Континентальный ДрейфIce Age 4: Continental Drift—$7.2m (in August; total $47.9)

This fourth installment of the popular Ice Age series has been heavily advertised in Russia, with some movie theaters in Moscow handing out stickers with all tickets and several cross-advertising efforts including billboards with the cartoon characters helping sell everything from cars to water filters.

About the author

The School of Russian and Asian Studies

Josh Wilson is the Assistant Director for The School of Russian and Asian Studies (SRAS) and Communications Director for Alinga Consulting Group. In those capacities, he has been managing publications and informative websites covering geopolitics, history, business, economy, and politics in Eurasia since 2003. He is based in Moscow, Russia. For SRAS, he also assists in program development and leads the Home and Abroad Programs

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