Like most places in the world, Russia’s silver screens are dominated by Hollywood’s global blockbusters. Russia’s film industry has struggled with the financial crisis, but is also capable of producing films that can occasionally compete locally with the American machine. Once a month, SRAS provides a lineup of the top five movies in Russia by box office take—with the official Russian-language trailers from YouTube and, for those Russian films on the list, links to our Russian film site.
Below are films listed with their English and Russian titles (note that they differ sometimes), as well as how much the film has earned over the calendar month.
1. Ледниковый Период 4: Континентальный Дрейф—Ice Age 4: Continental Drift —$40.7m
This fourth installment of the popular Ice Age series has been heavily advertised in Russia, with dome movie theaters in Moscow handing out stickers with all tickets and several cross-advertising efforts including billboards with the cartoon characters helping sell everything from cars to water filters.
2. Новый Человек-паук—The Amazing Spider-Man—$21.9m
Rather than a more direct translation of “Удивительный Человек-паук,” the Russian distributors for this film felt the need to point out more clearly that this is, really, a new introduction for a film series that began just 10 years ago. Thus, we have “Новый Человек-паук,” or “The New Spider Man.” Note as well that “Человек-паук” is hyphenated in Russian.
3. Храбрая сердцем—Brave—$10.6m (in July; total $16m)
Apparently, the distributers for this film felt that simply calling the film “Храбрая,” with a direct translation, was not descriptive enough for Russian audiences. The addition of “сердцем,” which is “сердце,” or “heart” in the instrumental case in Russian, changes the title to mean, roughly, “She is Led by the Heart to Be Brave.”
4. Темный рыцарь: Возрождение легенды—The Dark Knight Rises—$8.2m
Faced with a potentially troublesome translation of “Темный рыцарь восходит,” which could mean “The Dark Knight Rises” or “The Dark Knight Grows in Volume,” or perhaps “Темный рыцарь встает” (The Dark Knight Stands), the Russian distributors for the latest Batman installment chose to color outside the lines and chose to render the title as “The Dark Knight: The Legend Returns,” pointing out that this a continuation of the previous film.
5. Мадагаскар 3—Madagascar 3—$5.9m (in July; total $48.6)
It was number one in America and Russia last month. This month, it holds on again at number five in Russia.