Author: Greg Tracey

World Class: Russian Gym Chain

All across the world, people enjoy exercise, whether for leisure or health. This is no different in Russia, where fitness centers are a hot commodity at the moment—the fitness market grew 20% in 2018. World Class is a broadly-known Russian chain that provides an upscale experience, with memberships that can set members back a cool […]

X5 (Perekrestok, Pyaterochka, and Karusel): Russian Grocery Store Chains

X5 is Russia’s largest grocery retailer by revenue. It holds and operates various major grocery retail brands, including Perekrestok and Pyaterochka, which are staples of Russian neighborhoods and daily life in Russia’s more populous Western half. Pyaterochka, a discount convenience brand, comprises the vast majority of X5 stores. Perekrestok has about 600 mid-range supermarkets. The […]

Magnit: Russian Grocery Store Chain

Magnit is Russia’s largest retailer by number of stores and geographic coverage. They are fixtures of most Russian cities and one of Russia’s best recognized brands. Their 13,000 stores are mostly focused on low-prices and convenience to serve a greatest possible cross section of Russian society. Magnit stores can be found over most of Russia, […]

Lenta: Russian Grocery Store Chain

Lenta operates the largest chain of hypermarkets in Russia. It is performing well, with 233 hypermarkets and 128 supermarkets in 85 Russian cities. These stores employ 53,100 people. The chain is present across Russia, but has a particularly strong prominence in Siberia. It also bears the distinction of being recognized as a Russian company, but […]

Dixy: Russian Grocery Store Chain

Dixy is a chain of discount grocery stores in Russia, known best for serving low-income areas. It is known to be pretty low quality, but has good distribution and low prices. It operates all over Russia, but has its strongest presence in the western part of the country. Dixy was founded in 1992. The first […]

Okei: Russian Hypermarket Chain

Okei is a well-known Russian retailer focused on larger stores. It operates across the country, with 110 stores in major Russian cities such as Moscow, St. Petersburg, and Volgograd. Compared to many other Russian chains, Okei only came into existence recently. It was founded as a hypermarket in St. Petersburg in 2002. Although its operations […]

VkusVill: Russian Grocery Store Chain

VkusVill is a Russian grocery store chain that focuses heavily on fresh food and produce. It is one of the first stores in Russia to attempt to completely integrate its logistics, with the store controlling the production and branding of nearly all of its products. Its name translates to “Tasteville,” implying that their fresh food […]

Azbuka Vkusa: Russian Grocery Store Chain

Azbuka Vkusa is a Russian chain of high-end grocery stores. Its name means “A to Z of Taste” in English. Stores are mostly located in Moscow, with some in St. Petersburg. Something it is particularly well-known for is the import of specialty products from Japan, including many western products such as cereals that have production […]

Krasnoe i Beloe: Russian Grocery Store Chain

Krasnoe i Beloe is a chain of Russian “grocery stores.” The name means “Red and White,” which the owner says that is a reference to the Soviet-era tradition to offer guests “white or red?” Red referred to wine, and white to vodka. From this, one might already guess that the store is heavily focused on […]

One Bucks Coffee: Company Profile

One Bucks Coffee is a fairly recent arrival to Russian branded coffee shop chains and currently has twenty-one locations, all based in Moscow. One Bucks entered the scene shortly after the 2014 financial crisis hit Russia. It was a time of falling retail space prices, which helped lead to an explosion of new coffee shops […]

Sport Land: Russian Gym Chain

Sport Land (Russian: Спорт Лэнд) is Russia’s ninth largest fitness club brand with 13 locations focused around the Moscow area. The fitness market in Russia is a growing and important part of Russia’s economy. In 2016 the sector grew by 3.6% to 101.5 billion rubles, despite the economy still recovering from the effects of the […]


Zhokei (Russian: Жокей) is Russia’s leading locally-produced coffee brand, headquartered and manufactured in Saint Petersburg. It sells a wide variety of ground coffee, instant coffee, and coffee beans, including both medium and dark roasts. Introduced in 1999 by the Orimi Trade Company, the brand has become a notable one in Russia. Over the years, Zhokei […]

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