Chistaya Liniya (Чистая Линия; translates as “Pure Line”) is a Russian ice cream brand known for its quality and fresh ingredients – natural milk and cream without chemical additives, flavor enhancers, or GMOs. The factory, established by a family of Armenians in Moscow in 2001, originally produced a salty fermented dairy drink called Tan (Тан), which is popular in Central Asia and the Caucasus. Tan production produces excess cream. Seeking a way to use this excess for profit, after some trial and error, Chistaya Liniya Ice Cream was born! The factory now produces more than 100 items, including sour cream, cottage cheese, sorbet and, of course, ice cream.
Chistaya Liniya purchases its milk from nearby suburban farms to help maintain freshness and keep an eye on quality. Their cows are antibiotic-free, lead active lifestyles, and are provided balanced diet. The milk arrives to the factory in milk tankers (equipped with a mini-laboratory for initial quality control) within a few hours of milking. Chistaya Liniya pasteurizes and processes the milk after confirming its quality, freezes the cream, and packs each unit by hand. After packing, the ice cream is sent to the cooling chamber, and the ice cream is shipped within 40 minutes of freezing. In all, processing takes approximately three days before the product is on its way to store shelves.
The first ice cream produced at Chistaya Liniya was the Eskimo (Эскимо), a chocolate-dipped vanilla ice cream popsicle that has been extremely popular since Soviet times.
The factory is located just 5 kilometers from Moscow on the Dmitrov Highway and offers private tours (with lots of samples!) for groups of 15 to 49 people.
A Chistaya Liniya ad featuring Винни Пух (Soviet analogue of Winnie-the-Pooh):
A sneak peek inside the factory: