Pop

Pop music is designed for mass-market appeal. In Eurasia, pop traditions have roots in estrada, a performative genre of pop that was widely promoted in the USSR, and whose influences can still be seen in much of contemporary dance, boy and girl bands, and adult contemporary (R&B, soul, and soft rock). Folk influences are common across Eurasia, and pop-influenced pop folk has quite firmly established itself as a genre. These two major influences can also be felt in Eurasian pop rock. Overall, however, much of Eurasia’s pop music looks and sounds very much like western pop music, except for being sung mostly in local, non-English languages. Western pop has had perhaps the largest influence of all, particularly after major investments by such labels as Universal, Warner, and Sony in Eurasia.

Languages: Search for pop music performed in Uzbek, Kyrgyz, or Tatar, or in Russian, Ukrainian, Polish, or Belarusian, or in Baltic, Caucasian, or Other languages.

Aija Andrejeva

Aija Andrejeva is a popular contemporary Latvian singer. Also known by her stage name, Aisha, she is mostly a pop singer, and most of her music is in Latvian. According to her website, “Aija has been called a little bomb—her energy, cheerfulness and lightness of spirit on the stage hypnotizes and literally takes everybody’s breath […]

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