Okei is a well-known Russian retailer focused on larger stores. It operates across the country, with 110 stores in major Russian cities such as Moscow, St. Petersburg, and Volgograd.
Compared to many other Russian chains, Okei only came into existence recently. It was founded as a hypermarket in St. Petersburg in 2002. Although its operations are focused in Russia, it is headquartered in the small European nation of Luxembourg and traded on the London stock exchange under “OKEY.” About 23,000 people work at Okei.
Okei has struggled recently with increased competition. It sold its supermarket line to competitor X5 in order to focus on its larger hypermarket business. It has also been hit hard as the disposable incomes of Russian consumers shrink.
Overall, Okei has a decent position in the Russian market, but has not been a top performer.
Okei TV commercial featuring Russian comic Dmitriy Brekotkin.